Getting comfortable with the uncomfortable
Bowel Research UK (BRUK) approached Bladonmore as it wanted to increase awareness of the charity and use the #auguts hashtag to own the month of August, in a similar style to Movember or Veganuary. We were asked to develop an engaging campaign across its website and social media that could be repeated each year to increase brand awareness.
Approach
The campaign had three main vehicles:
- creative website takeover
- hero film
- social media activity to support (static assets and film clips)
The film became the centrepiece of the campaign and featured real people telling real stories, encouraging people to have these difficult conversations and get comfortable talking about uncomfortable issues.
Results
Across the month of August, the campaign soared with a Facebook user reach of 3 million, website traffic increasing by over 50% and LinkedIn followers increased by 10%.
Bladonmore and BRUK have since won 5 x gold awards in the Corporate Content Awards 2023 and Lens Awards 2023 for this campaign.
