Keeping employees engaged inside an IT giant that’s scaling at pace

Integrating operations at NTT Data succeeds when its global workforce is fully engaged and communicating effectively

Context

NTT Data is a global leader in business and technology services, headquartered in Tokyo, serving customers in over 50 countries.

The IT giant needed its fast-moving company story at group level to be communicated successfully across the business so that employees felt fully informed and engaged throughout the integration and empowered to articulate the new strategy to key audiences.

Approach

With NTT Data teams dispersed around the globe, we stepped in to provide a communication channel and feedback loop between the strategy teams and people managers to ensure both were aligned on what messages needed to be cascading down through the business as it continues to scale at pace.

We ran a series of large online webinars and interactive workshops to help transform the way managers were communicating with their teams, ensuring they were crafting stronger, more memorable messages and using day-to-day communication events more effectively to update and engage their teams.

“When an organisation is growing at pace, it needs its people on board. If employees are engaged and supportive, you get momentum. If they’re kept in the dark, you get disillusionment and resistance to change. The NTT managers we worked with felt this keenly and were fast to implement changes to ensure they were flying the flag more effectively.”

Georgie Russell
Associate Director, Bladonmore

Results

NTT Data leaders transformed their approach to internal online communications, using a fresh set of preparation and delivery techniques to connect with their teams more effectively and ensure the fast-changing NTT Data story remains accessible and relevant across the business.

“Our people sit in different countries, on different continents, in highly varied roles; effective online team meetings are essential if we’re to keep employees up to speed on strategic changes to the business. The Bladonmore workshops really brought to life the opportunity these meetings offer our team leaders as brand ambassadors, demonstrating best practice techniques in communicating a clear set of NTT Data messages, consistently and with impact.”

Ian Faller,
Senior Director, NTT Data