New approach to film-making for annual investor event

Client
PAI Partners
Sector
Financials - Private Equity
Deliverables
Film

When PAI Partners wanted to tell the story of a recent deal, we developed a high-pace film-making process that created a perfect mood for the story in record time

Context

PAI Partners – a pre-eminent private equity firm, investing in market-leading companies in Europe and North America – was preparing to tell the story of a landmark deal, Tropicana Brands Group, at its 2023 AGM.

PAI reached out to Bladonmore to create a film to tell the story. We had to compress our timelines and find new ways of working to deliver a film that distilled this highly complex deal into a few minutes of storytelling.

AGM landmark deal announcement

Navigating complexity at pace was the story of the deal and shaped the feel and the form of the film we created about it.

Approach

Given the importance of this landmark deal, we needed PAI’s investors to understand:

  • How PAI was able to carve out the Tropicana business which had for years been an unloved part of the food and beverages giant, PepsiCo
  • The phenomenally complex and time-critical processes involved in extracting a business from its parent group and building the infrastructure – tech, talent and supply chains – to become freestanding while keeping day-to-day operations running
  • The differentiated nature of the PAI Performance Group (PPG) – an in-house team of operational experts with all of the necessary skills and experience to deliver these complex transactions

We used a new approach to editing, filming each participant telling the story in full, and sending our recordings to the editor as soon as they finished. Our editing team then stitched together the best parts of each speaker to create a single film that told the story from multiple perspectives.

The approach took advantage of time zones, so we shot film whilst the UK-based editors slept, having it ready for them to edit in the UK daytime.

“Much of the creativity of this project lay in distilling a complex, dense and deep story into a few minutes of engaging screen time. The final film reflects the dynamism and urgency of both the deal and the film-making process, perfectly mirroring the feeling and experiences of the subjects being interviewed.”

Nick McAlpine
Director, Film, Bladonmore

Results

Following the film’s screening at the PAI Partners AGM in May 2023, the response was overwhelmingly positive.

“This film, shown during the 2023 PAI AGM, allowed us to bring the work of the PAI Performance Group to life and showcase how this team closely partners with our portfolio company, Tropicana Brands Group, during the carve-out from PepsiCo.”

Isabel O’Regan
Principal, PAI Partners

“Bladonmore worked at pace to capture the essential parts of the story in a way that was highly engaging and dynamic for our core audiences.”

Dania Saidam
Head of Communications, PAI Partners

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