Ambassador programme wins at Internal Communications and Engagement Awards

Bladonmore and HSBC’s strategic narrative roll out won an award for best alignment of internal communications with external messaging at the 2022 Internal Communications and Engagement Awards.

Bladonmore’s programme – developed in tandem with the HSBC communications team – was to put each of the executives through a range of exercises, allowing them to rehearse the narrative and practice Q&A behind closed doors. In total the programme was delivered to more than 250 senior executives, helping to embed the new narrative, purpose and values throughout the business.

Richard Carpenter, CEO at Bladonmore, said; ‘It’s fantastic to see our coaching team recognised for what we believe was the largest strategic narrative roll-out globally in 2021.’

Awards won

Silver – Best alignment of international communications with external messaging.

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