Bladonmore and BRUK win best corporate storyteller

Bladonmore took home three awards from the 2023 Corporate Engagement Awards, including best corporate storyteller. The award-winning work de-stigmatised bowel diseases and highlighted the important research carried out by Bowel Research UK.

Here’s what the winner’s book had to say

Bowel Research UK (BRUK) and Bladonmore’s #auguts campaign was built on the concept of getting people comfortable with the uncomfortable, and inspiring open and honest conversations around bowel diseases. The campaign challenges its audience to act, probing it with the question “Have you got the guts?” Overall, this fearless, potentially life-saving campaign tells a story of bravery and resilience. BRUK’s project involved extensive research which found that people living with inflammatory diseases such as Crohn’s, ulcerative colitis and diverticulosis – or those who had been treated for bowel cancer – were often reluctant to talk about their disorders, preferring to hide their conditions from friends and family. The #auguts campaign sought to change this through giving a platform to people’s stories. Short films featuring individuals sharing their experiences of bowel diseases were published on social media gradually, over the course of a month, to keep conversation and engagement alive. This film series is the centerpiece of the campaign, involving contributors speaking directly to camera and sharing embarrassing moments related to their conditions. Despite its challenging subject, BRUK’s campaign is infused with humor and positivity, showing that you are not defined by your disease. The aim of #auguts was to get people talking, and the rates of engagement with its social media posts show that this was achieved. BRUK’s Facebook page showed the strongest performance, with an incredible user reach of three million, which was up 16,000% from the previous month.

Awards won

Gold – Best corporate storyteller

Gold – Best one-off content campaign

Bronze – Best use of video

Get in touch to hear more about our award-winning work.