Bladonmore films take four golds at the 2024 Lens Awards 

Bladonmore was recognized for contrasting styles of film for the charity Bowel Research UK and private equity firm PAI Partners. 

Bladonmore’s work with two very different clients was recognized last week at Communicate Magazine’s Lens Awards 2024. In total we took home four golds for the films we created with Bowel Research UK and PAI Partners. 

Bowel Research UK  

• Best video targeted to a general audience (Gold) 
• Best creative strategy (Gold) 
• Best use of video by a charity (Gold) 

For the second year running at the Lens Awards, Bladonmore struck gold for its work with BRUK. Where last year’s winning entry helped raise awareness of BRUK’s work on bowel disease, the latest films were designed to boost fund-raising and helped achieve 40% more donations than targeted. 

The new suite of films brings patients literally face-to-face with professionals engaged in bowel research in candid conversations that explore the impact of these diseases and the work underway to find cures.  

The judges felt the work was “brave and bold,” “empathetic and human,” and “inspiring.” One said, “It was an amazing concept to bring both sides into an eye-level dialogue.” Others praised the connections between the participants and the educational nature of the conversations, “It was real, raw and honest.” 

Have a look at some of the award-winning work. 

PAI Partners 

• Best video targeted to investors (Gold) 

Designed to replace a live presentation at the company AGM, this film explains the multi-dimensional complexity of how PAI Partners managed to carve out a global portfolio of juice brands from under the PepsiCo umbrella.

More powerful than a simple speech, it makes great use of pacing and music to showcase the acquisition. 

Judges agreed that it was a first-class result. “The use of music heightened the drama for the audience,” said one. Another judge called it an “impressive” video with “thoughtful and creative distillation of the message, which likely resulted in a more effective and engaging presentation than a live message might have delivered.” 

Check out the film here.

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