Bladonmore take home four awards in one night

Bladonmore’s work with Bowel Research UK, focused on raising brand awareness, won four times at the 2023 Lens Awards. The award-winning work was created through the close collaboration of Bladonmore’s film, digital, design and content teams.

Here’s what the winner’s book had to say

Bowel Research UK (BRUK) and Bladonmore’s campaign seeks to raise brand awareness, and to de-stigmatize bowel cancer. With the aim of sparking honest and “uncomfortable” conversations, the charity’s hero video features a series of individuals discussing their experiences living with bowel diseases. The campaign’s goal of helping people to get “comfortable with the uncomfortable” was assisted by the use of #auguts hashtag throughout August, used in a similar style to Movember or Veganuary. Despite its serious subject matter, BRUK’s campaign is fun, light and engaging, as well as informative. A visual look and feel for the #auguts campaign was designed so that its theme could be reflected on BRUK’s website, too. Results show that this was achieved, with a Facebook-user reach of three million, up an incredible 16,000% from the preceding month.

Awards won

Gold – Best video targeted to a general audience

Gold – Best use of video as part of an integrated campaign

Gold – Best use of video by a charity, NGO, or NFP

Silver – Best one-off video campaign

Get in touch to hear more about our award-winning work.