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Lessons from a six-month snapshot of some of LinkedIn’s most prolific corporate accounts

Every day, corporate accounts compete for attention on their audience’s crowded LinkedIn feeds. Of course, this means lots of content fails to cut through. In this competitive environment, many companies know what they want to say and achieve, but they won’t achieve their goals if their content isn’t something their audience wants to engage with.

So, what actually works?

Bladonmore analysed six months of activity from 20 of LinkedIn’s most prolific corporate accounts to answer that question. We wanted to know what themes, formats and approaches rank most highly for engagement.

The findings challenge some common assumptions and highlight a gap between what companies publish and what audiences respond to.

In this report you’ll find:

• Our checklist for success on social media
• Content themes, categories and formats that generate the most engagement
• Practical tips for high-performing corporate storytelling

If you’re responsible for a corporate social media profile, this report offers an evidence-based view of how to make your content work harder.

We help companies connect with their key audiences on social media. To find out how we can help you, get in touch.

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