Squaring the Circle: communicating DEI in today’s challenging environment
David Willans
Director, Sustainability
Communicating DEI used to be straightforward. Now it’s become somewhat complicated.
Staying silent may appease some, but it also signals to others that culture and people issues that were once considered core, no longer matter. Say the wrong thing and risk legal, reputational, procurement, talent and engagement consequences.
“Squaring the Circle” is an actionable guide to communicating DEI effectively in today’s challenging environment.
In this white paper, you will learn how to:
- Build a rock-solid foundation: Revisit why DEI is strategically essential for your specific business, giving your leaders the confidence to stand firm against criticism.
- Reframe your DEI narrative: Move away from language that plays into the critics’ framing and invites accusations of unfairness or ‘wokeness’. Instead, connect DEI to your company’s heritage, values, identity and the outcomes that you want.
- Roll-out communications with clarity and leadership confidence: Set out a strong position and give your leadership the ability to handle the most challenging, emotional questions with confidence and conviction.
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