Attracting talent for the world’s largest impact investor
Following thorough research, we developed creative messaging that resonated with the right audience.
- Worked jointly with IFC’s Brand and HR teams
- Conducted interviews with people from across the business
- eSurvey of recent ‘millennial’ hires
- Tested in a focus group of ‘millennial’ staff
For a pilot recruitment event, we produced a printed careers brochure, social media assets and other event collateral. We are working with IFC to develop its online careers brand and a toolkit for future recruitment events.