Brand — Bladonmore

Jaguar’s new era: where design, metaphor and messaging collide

Cathal Smyth examines Jaguar’s rebrand, highlighting how unclear messaging and a puzzling campaign overshadowed a promising new identity.

Building brands the wrong way

Cathal Smyth, Executive Director at Bladonmore, considers how ‘embracing disorder’ can be the key to building original and engaging brands.

Bladonmore takes gold at Transform Awards North America with new people-first brand for Everest

Bladonmore’s work with Everest to create and deliver its new brand was awarded gold at the Transform Awards North America 2023 for best internal communications during a brand development project.

Alphabet stew

Lina Saigol, Director at Bladonmore, looks at why too many industries are still hiding behind...

Clarity in branding: there is only fundamentally one brand

Cathal Smyth advises on how to be clearer in your brand messaging and how, as brand practitioners, we can help to unify the brand story.

Planet earth calling…

Shreena Patel argues why the space industry needs to turn its communications attention back to...

AAC brand wins multiple awards at 2022 Transform Awards Nordics

Bladonmore’s work with AAC won a gold award for ‘Best implementation of a brand development project’ and a silver award for ‘Best visual identity by sector’.