Rebranding the world’s largest privately-owned security company

GardaWorld, the world’s largest privately-owned security company, needed to consolidate its brand identity following a period of rapid expansion into the complex physical security markets of the Middle East.


Beginning at a regional level, we delivered a brand refresh for GardaWorld’s business outside of North America: International Protective Services. Our work covered the development of digital platforms and print collateral. Focus then shifted towards a global outlook, supporting GardaWorld at a corporate level to consolidate its brand assets and boost its prominence. Developments across both levels included:

  • A digital client portal for daily risk reporting
  • A global brand refresh, with flexibility to visually identify and differentiate between each country of operation
  • Crafting new descriptions for its international business lines
  • Delivering a new corporate website


Our integrated approach at both a regional and global level helped to galvanise and strengthen GardaWorld’s brand as it prepared for a new wave of international expansion. Our work received independent recognition, including:

  • Best rebranding exercise, Corporate Communications Magazine Awards UK
  • Best Rebrand of a Digital Property – Bronze, Transform Awards Europe

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