Setting up Safanad for a successful second decade

After a decade of growth and evolution – during which it completed over 40 private equity and real estate transactions totalling $10 billion – Safanad approached Bladonmore to help refresh its brand. The firm needed a suite of communications materials that better reflected its global ambitions, differentiated investment approach and the calibre of its senior team.


  • Review of Safanad’s existing materials
  • Research into peers and competitors
  • Interviews and workshops with Safanad’s senior partners


  • Updated narrative and Safanad ‘edge’
  • Brand refresh, including new logo design
  • New positioning line
  • Website refresh
  • Pitchbook redesign
  • Application of new brand toolkit to stationery and other communications materials

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