Updating investors on a retail transformation
M&S has long been aware that its heritage of being close to its customers is crucial for its reinvention in a fast-changing market. Some of the film content for the investor day drew on the vast M&S archive, with footage designed to show how it was founded on a ‘close to customer’ ethic – and how that was being reapplied to the new environment. A Culture & Leadership film brought the story to life – introducing investors to new initiatives like ‘Suggest to Steve’, designed to improve connectivity between the stores and the C-suite.
This is just the latest in a long line of investor event work with M&S. It began in 2014, working with the IR and communications team to support the CEO, Executive Chairman and other senior members of the management team. During this period, we have supported M&S ahead of investor events focused on specific areas of the business, including launch of the Sparks card, Food, and Womenswear.
In February 2019, we also provided messaging, coaching and created a CEO film, to support the announcement of the company’s partnership with Ocado.
The latest Investor Day was a huge success for M&S, reaffirming and explaining the complicated transformation story that it is delivering. ‘Putting the store voice back at the centre of the business’ became a key takeaway from the event and Bladonmore’s films helped bring that story to life.